Another lazy posting Monday....

Well, rather busy actually, getting sorted for the week ahead and learning how to twitter. So here you go..... even though I might write something like this, I didn't and will leave it up to Dave Gjester of TheBizmo.com, to say it for me. Thanks David!


MONDAY, MARCH 30, 2009

In ancient times (or actually until quite recently) musicians had only option if they wanted to succeed. Success meant limos and private aeroplanes and all the glitz and fun of being famous. And everyone wants to be admired right?

Here is how that option worked
Get a record deal
Get a huge advance
Get a famous producer
Get your video on mtv and cough up payola to a bunch of gangsters to get it played on the radio
Get your record placed in the big and important record stores.
Almost never recoup the advance and wonder where it all went. http://archive.salon.com/tech/feature/2000/06/14/love/print.html
Think about this for a second. How many of the steps are still important?

You might still get a record deal if you are incredibly lucky, BUT....
NOBODY and I do Mean NOBODY is getting advances any more
Since you will not be getting an advance you can’t afford a famous producer unless he is a personal friend in which case you don’t need the deal anyway.
Nobody pays any attention to MTV anymore, and radio is to full of crap commercials to mean anything to anyone.
There are no more big and important record stores anymore.

So what the “#$”#&$ am I expected to do ? you might wonder.

How will I make money and how many fans do I need to actually make my day job go away.
Treat your career with the respect it deserves and you will be fine.

I know musicians. I used to be one. We are all hung up on talking about our amps and gear and less hung up on the bigger picture. Yeah, yeah I know we got into this so we wouldn’t have to put up with some bullshit office manager and now here I am preaching business plans and all the stuff we really do not want to deal with. What the &%$/ is that all about?

Well its about control. Control over your life and art. Cos even though you saw your fave rock star prancing around with groupies and limos, you did not see him broke years later fighting for the rights to perform his own songs and for royalties owed.

So get on with the job at hand
Work hard, play hard, and stick it to the man
Cheers
David

Quest for knowledge....

Well to further my quest for information on the current music scene, emerging artists and marketing, and with the local media survey not offering up many results (the results we did get were very useful - but I think we went about it the wrong way, we were looking negatively at causes, instead of looking proactively at solutions), I decide to go a step further and start asking some people in the know, what their 'top 5 suggestions, relating to strategy and creative solutions with regards to the 'emerging artist'' might be.

I have not only put this out to music industry people, but the President of my University, our PM and Premier, media personalities, web strategists etc. Anybody and everybody who I could think of, that has had success in the business world, and who has 'been there done that'.

I also signed up for a course on writing marketing plans.

And I tried an experiment as well! While preparing to work on some PR for this weekend's upcoming shows, I looked to see what was new on MySpace, see me embracing technology. I read that they had finally updated their mail program. So on one artist's site I sent out personal 'mail' invites to hundreds of people and on another site, I just posted a bulletin. Sure enough not only did the first site get about 80% more hits, we received lots of personal messages back. I did go back and use the same strategy for the other site and within an half an hour the hits had increased tenfold.

This brings me to our first response to the query, and it came from Derek Sivers who sent 7 of his best ideas. I was happy to see that we think alike, and as he mentions, the simple (and age old) idea of treating others the way you like to be treated, has already shown success in my little experiement.

Read what he has to say here:

http://arielpublicity.com/blog/archives/derek-sivers-7-critical-marketing-basics-musicians

I'll be posting the Top 5's as they come in.

Sam Feldman on the Vancouver music scene...

....with Juno week finally here....some good advice about the 'world stage'; you have to use the tools we have for getting music out there - Melissa was actually stopped on the bus the other day by someone who said they had heard her on the radio in Australia...

"And while some may grouse that Toronto and Montreal's music scenes have been getting all the attention from international media, Feldman maintains that Vancouver not only can, but does compete on the world stage.

"It's pretty amazing that given our relatively small population base, we have so many artists that are internationally successful," he says.

"I think there's pretty significant support for the music industry in this city. I mean, you've got three major companies, if I may be so humble as to call our company major. You've got Bruce Allen's company, and Terry McBride and Nettwerk, and even 604 Records, who are all major players on the world stage. Just those three alone provide a lot of help and knowledge to the artistic community. I mean, we can't help everyone who ever picks up a guitar, but there's a lot of knowledge and support that comes out of the community."

In terms of a secret to success, Feldman advises local artists to keep in mind that they are not just competing on a local, but an international stage.

"If an artist plays a venue, you know, once a month, they need to make sure that the crowd are enjoying it, and that more people want to come out for the next show. There's a responsibility of the artist to make sure they are putting on shows that people want to come to. To realize that you aren't just competing with other local bands, but bands all over the world. That's how good you have to be, if you want to make it. . Then there's those who just want to do it for the music, and don't care how many people come, and are just doing it for their own artistic pleasure, and that's fine too."

As for the future of the Vancouver music scene, Feldman is level-headed.

"It's cyclical, cities will be popular for whatever reason, whether it was grunge in Seattle, or way back when, with hippies in San Francisco, or Toronto has had it, or Montreal, or even Vancouver, back with Bachman Turner Overdrive and Bryan Adams. Whatever it is, record companies just tend to focus on one or two artist from that area and try to duplicate it with a 'sound' from that region."

With that end mind, Feldman see Vancouver's music scene emerging into the spotlight for just the opposite reason.

"With Vancouver, with both the geographic location and the smaller popular location, you're not going to get this sort of mini-star system. It's too small to have one sound, so you get people doing lots of different styles. You can't just play one sound here, because you can only play so many times in Vancouver, and then you've gotta get yourself across the Rocky Mountains and play to larger audiences."

For now, however, Vancouver musicians can rest easy, as the industry comes knocking at its door for a change. And with a great Juno Awards ceremony, plus a fantastic local festival, it's impossible to imagine they'll go home disappointed."

An excerpt from a Vancouver Sun interview today..

Delinquent

Well, so much for trying to write on a daily basis! I can't believe it's Tuesday already.

Finished the last of my articles last night for Gonzo. Juno week coming up so lots of people coming to town, rcvd some tracks back for iPod song from Troye and just having a listen.

So busy, but I can't think what I have actually done...lots of paper work today...

Bobby sent a new song down, sounds great....we should have his album finished in a months time, then on to Melissa's next album. I have the beds sitting here so can hopefully get some scratch vocals on them in the next few weeks and we'll be ready to go. I'm itching to get iPod to the radio, but it's all a matter of timing now.

Hockey tomorrow, and it' suppose to be sunny! Nice.

Well, I tell ya...

Maybe I have solved the problem of fewer people out to gigs, and it is not an over saturation of musical artists as I thought, well perhaps it is a contributing factor, but more likely as Steve Rubel calls it an 'Attention Crash'. I would have to agree with his statement that perhaps we are, 'Reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans, of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore's Law.'.

I was starting to think along these lines when 'Twitter' happened. With the invention of Twitter, breaking down our communication into even smaller fragments, so our time and attention are nearly completely spent...what time is there left in the day to enjoy anything, that isn't already available in our hand? Not that I am against new forms of technology and as Derek(Sivers) mentions, Twitter is another way of keeping in touch with fans...it all has it's uses...but there has to be a balance, and perhaps socially we have not yet found that balance.

Something light for Thursday night

If you can see this movie - do!

http://www.arthurrussellmovie.com/

(Just scroll down and turn off the dang sheep video..not sure why it always starts on it's own!)

Thoughts...

We were just watching more Midnight Special and looking at the audience, and thinking how different it is now...if that were today, nearly every one of those kids would have a home PT studio, or at least know how to use Garage Band and have their own music on their own myspace page...so would they even be in that audience?

Perhaps today, everyone is self involved to the point of apathy. I have found that it's even difficult to get musicians out to support each other....

I think what's happening in the music industry is a direct reflection of what is happening in society....

I'm rambling, but I was hoping to find a way to logically take you to: http://vanmediasurvey.blogspot.com/

before my battery dies, where we are hoping to get some more answers....